Analytical Ability

The colour of a product's packaging often denotes what is inside of it. The most common example of this can be seen in the flavours of crisps. For example, the colour red commonly denotes ready salted whereas blue is often cheese and onion. The colour coding, of product packaging can also be seen in cleaning products, with lemon yellow packaging or apple green.

In addition to the packaging of products, the choice of colour can also represent emotion (with red as sensual, or black for mourning), instructions (such as genn for go), and gender (with blue and pink). In this way, the colour of the world around us can often be a helpful message. However, these 'colour codes' are often dependent to a particular culture they are formed in and may not be universal.

437. Which one of the following options is incorrect?

	(a) The colour of packaging can indicate what the product is
	(b) The product's packaging colour may depend on culture
	(c) The colour of a product's packaging tends to be universal
	(d) 'Colour coding' is seen in foods, cleaning products and traffic signals

Over half the population of the UK take a form of food supplement daily. Food supplements, such as vitamin c, are said to make up for a lack of nutrients in an individual's diet. An example of this can be seen with vegetarianism. Vegetarians are recommended to take iron supplements to make-up for a lack of iron, most commonly found in neat products. Such an addition can prevent common problems associated with vegetarinism, such as anaemia.

Statistics suggest that the most popular food supplement in the UK is multi-vitamins, with two thirds of people adding multi-vitamins to their diet, Iron tablets are the second most popular daily supplement. However, such supplements are not intended to replace a balanced diet.

438. Which one of the following statements is true?

	(a) Food supplements can aid weight loss
	(b) Half the UK population take multivitamin daily
	(c) Supplements are becoming increasingly popular
	(d) Supplements are not intended to replace a balanced diet

'Apple Marie' is a company which makes ready-made desserts, such as fruit pies and cheesecakes. These desserts are sold in supermarkets all over the country, and are advertised on national television and in cooking magazines. Apple Marie's most popular product is home-made cherry pie. Sales from this item make up thirty per cent of the company's revenue.

The directors of the company wish to increase the sales of their other products in the same way. They have recently hired an advertising consultant, who intends to increase the sales of the company by creating lwo fat versions of traditional favourites. These products will be advertised as 'Half-baked Apple Marie', as they will have under half the amount of fats and sugars as the traditional product. The Half-baked Apple Marie range will be on sale for a trial period of four weeks.

439. Which one of the following statements is true?Select the closest answer.

	(a) Half-baked products have half the sugars of traditional products
	(b) Half-baked products required baking at home
	(c) Half-baked products have under half the amount of fat of traditional products
	(d) Half-baked products will be on slae for a trial period, at half price

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