1. Passage Reading
2. Verbal Logic
3. Non Verbal Logic
4. Numerical Logic
5. Data Interpretation
6. Reasoning
7. Analytical Ability
8. Quantitative Aptitude
131. (b) They can be used to exclude from the program audience people who are not par of the program target (The second para tells about a "particular industrial product" and the role of "highly specialized trade media" for marketing.
132. (d) I, II, and III (Because the third para tells about all the three statements)
133. (c) It is not economically feasible for most marketing programs (Becasue although it is economically feasible for specialised products like industrail products but is not economically feasible for most marketing programs as direct selling of consumer goods is rare and mass marketing remains the only economically feasible mode)
134. (d) clarify the distinction between the market segment and the program target (Because the trousers are required by many people i.e, market segment. However, "very expensive designer trousers" are required by only few people i.e, program target for marketing)
135. (d) A product suitable for men age 60 and over is advertised in a magazine read by adults of all ages (the last two sentences tell about the failure of the media to "direct a marketing program exclusively to the program target")
136. (a) The market segment and program target are identical (Because the industrial products being a specialised item the "customers for a particular industrial product may be few and easily identifiable")
137. (d) Consumers with similar demographic characteristics do not necessarily form a meaningful program target (Because the third para suggests that "There are substantial differences among consumers with similar demographic characteristics")
138. (c) The program target and the program audience are not usually identical (Because the third para suggests that "Rarely do members of a particular market segment group themselves neatly into a meaningful program target")
Passage Reading
Verbal Logic
Non Verbal Logic
Numerical Logic
Data Interpretation
Reasoning
Analytical Ability
Basic Numeracy
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