Passage Reading and English Comprehension

Employer branding refers to an organisation's perceived reputation as an employer. Similar to the way organisations brand themselves and their products to attract customers, employer branding is aimed at attracting and retaining talent. Key issues regarding employer branding include improving employee retention, building a strong organisational culture and receiving good press in the media. The importance of employer branding has become evidently worldwide, with employer branding initiatives being undertaken across the USA, Australisia, Asia and Europe.

1297. Which one of the following best replaces "attract" while maintaining the meaning of the sentence?

	(a) Gain
	(b) Entice
	(c) Beguile
	(d) Increase

1298. Which one of the following best replaces "worldwide" while maintaining the meaning of the sentence?

	(a) Internationally
	(b) Globally
	(c) Transnationally
	(d) Intercontinentally

TOTAL

Detailed Solution

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